It should come as no surprise that photographs are a critical part of real estate marketing.
Now that every home on the market is accessible with just a few clicks of the mouse it's more important than ever to show a house in its best light - first impressions are everything in real estate.
Smart, focused real estate brokers understand the importance of using a professional photographer to hilight a home's best assets and minimize its flaws and there are lots of statistics to back up the value that comes from marketing a home using professional photos. Here are just a few of the ones we think are the most eye-opening:
- Studies show that online listing with professional photographs get up to 139% more click-throughs than similar homes using