6 Reasons Professional Real Estate Photos are Important

Professional Protography Camera Lenses

It should come as no surprise that photographs are a critical part of real estate marketing.

Now that every home on the market is accessible with just a few clicks of the mouse it's more important than ever to show a house in its best light - first impressions are everything in real estate.

Smart, focused real estate brokers understand the importance of using a professional photographer to highlight a home's best assets and minimize its flaws and there are lots of statistics to back up the value that comes from marketing a home using professional photos. Here are just a few of the ones we think are the most eye-opening:

  • Studies show that online listing with professional photographs gets up to 139% more click-throughs than similar homes using amateur photographs.
  • Online buyers say photographs are the #1 thing they want to see when they're looking for homes online and almost 100% of these buyers say photos are either "very useful" or "somewhat useful."
  • Participants in studies pitting professionally-photographed homes against similar, non-pro photographed homes say the professionally done homes are worth almost 13% more (though in reality, there's no significant difference.)
  • In those same studies, participants respond that they're over 7 times more likely to visit the homes with professional photographs than those without.
  • Homes listed for $300,000 and up are statistically more likely to sell when marketed with SLR photos (as opposed to point-and-shoot photography.)
  • Various reports say that professionally-photographed homes sell between 2 and 4 times faster than homes without professional photos.

Still not convinced? Take a look at the examples below of homes photographed using inferior cameras (i.e. cell phone cameras, point-and-shoot cameras) juxtaposed against their professional counterpoints:

Photo courtesy Dream Home Realty Group, Austin, TX
Photo courtesy Dream Home Realty Group, Austin, TX


The good news is, there are real estate firms out there who include professional photography with every listing they take on. That's just smart business! Before you choose a real estate firm to list your home, consider what kind of value you're looking for and what's important to you. We think professional photography should be on that list.

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