Real Estate Blog

It should come as no surprise that photographs are a critical part of real estate marketing.

Now that every home on the market is accessible with just a few clicks of the mouse it's more important than ever to show a house in its best light - first impressions are everything in real estate.

Smart, focused real estate brokers understand the importance of using a professional photographer to hilight a home's best assets and minimize its flaws and there are lots of statistics to back up the value that comes from marketing a home using professional photos. Here are just a few of the ones we think are the most eye-opening:

  • Studies show that online listing with professional photographs get up to 139% more click-throughs than similar homes using
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Quite often, I have people contact me who are looking to relocate to the Charlotte area.  With many of them, one of their main criteria is "I don't want to live in a neighborhood with a home owner's association!".  Except in cases where I already know that they have a huge RV to park, have a couple of horses, multiple dogs, weld out of their back yard and need that shop, etc, I always wonder if they're simply misinformed.  Who wouldn't like a homeowner's association?  Not only do they help to protect your quality of living (in your own home) but they also help to protect the value of your home.

If you were trying to sell your home, how do you think a prospective buyer would feel if they rode up and noticed that your immediate neighbor had 6 cars in

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