Making the decision to list your home is only the beginning. Once you’re ready, you’ll want to involve a qualified Realtor, study the data, and properly market your home. The good news is, the right Realtor will do most of the heavy lifting!
Ready to put your home on the market? Here’s what to expect next.
Most people find a great Realtor through referrals from friends or neighbors. Don’t just call the first agent you think of, though...take some time to look at each Realtor’s website, their marketing strategy, and more, then ask for a meeting in person. The initial meeting doesn’t have to be lengthy but you’ll want to give the broker a chance to see your home, learn a little about your motivations and goals, and give you some rough ideas on how to prep your home for the next steps.You’ll also want to give yourself enough time to get to know the agent, ask important questions, and generally determine whether or not you like their personality. You’ll be spending a lot of time talking to your Realtor!
Also important to note is to get in touch as early as you know you’ll be selling - months in advance is not too early! Don’t assume your home is ‘ready to go’ just because it looks clean and tidy. A great listing agent may see room for improvement in areas you didn’t even realize buyers would notice.
Once you’ve chosen a Realtor, they’ll prepare a CMA (Comparative Market Analysis) or at least print out a few MLS sheets of similar properties which have sold in your area. In some cases where a property is really unique and comparables are hard to find, it may be a good idea to pay for an actual appraisal. Either way, take a good, objective look at the CMA or Appraisal so that you have an understanding of what home buyers have actually paid for similar properties recently. After all, these numbers are what determines the market value of your home. In some cases, the broker may already have this information prepared for your initial meeting. In other cases, they may need to see the home first in order to work up a more accurate assessment. The Realtor may offer their opinion on where your home should be priced but if not, don’t be afraid to ask. This is important to note: If you have not already signed a listing agreement with a prospective Realtor, don’t tell them anything you wouldn’t want possible buyers to know. After all, they don’t represent you until the agreement is signed.
Once you decide to make a Realtor your official Listing Agent, notify them and they’ll prepare a Listing Agreement and other paperwork to review with you and sign. If you haven’t already discussed these details in your initial meeting, expect to talk about how much they charge (their “commission rate” which is often negotiable), the length of listing period, how they’ll market your home, the duties you’ll owe each other along the way, any known defects to your home, etc. Once signed, it’ll be official. You’ll be in a contract with their real estate company to sell your home. For more details on this stage, check out our popular article on 13 things every seller should know before listing their home.
Ideally, you’ll have started preparing your home for sale before even meeting with Realtors but even if you have, now is the time to fine tune it. You’ll want to fix any issues you’re aware of up front, from a broken dishwasher to a leaky roof. It might be a good idea to have a “pre-listing inspection” by a licensed inspector so that you are made aware of any issues up front that you might not know of. If you decide against that route, at least spend some time looking at your home as if you were a buyer. Here’s a good list of things to look for.
You’ll want to make sure the home looks the best it can. This may mean new paint, de-cluttering, de-personalizing, installing new fixtures or even appliances. In most cases, homeowners can benefit from bringing in a home stager. They may decide that a simple checklist of things for you to do will suffice and accessorizing is all that needs to be done, or determine that the home actually needs to be staged with furniture. This may feel like a lot of work but it’s incredibly important and worth the effort.
So, your home has been cleaned, repaired, staged or accessorized, and is basically ready for the world to see. Now it’s time to have it photographed, specifically, professionally photographed. If your agent is walking around taking pictures with their phone or even their own camera and tripod, they’re likely not going to do your home justice. A majority of buyers research homes for sale online before they decide to visit, so the photos of your house will be studied, shared, and looked at time and again. There is so much that goes into properly highlighting your home’s assets: lighting, angles, editing, time-of-day, etc. Don’t shortchange your home and alienate potential buyers for what’s a relatively small fee. Get a professional!
The MLS (Multiple Listing Service) is the main database of homes for sale in any given area. Once your Realtor puts your home in the MLS, that data feed then trickles down to thousands of sites locally and around the world (think: Zillow and Trulia) and is by far the most important piece marketing that needs to be put into place from the get-go. Your home will appear on most real estate company websites (competitor sites), national portals, and directories thanks to this MLS data feed. A vast majority of the time, your MLS listing will be what sells your home as its the first place Realtors and most consumers go to look for homes for sale. However, other marketing pieces such as targeted Facebook ads, email blasts to other agents who have sold homes in your area, and blog features can really increase exposure and help your home sell much faster than the MLS listing alone.
Now that your home is being marketed openly, real estate agents will start asking to show your home. In most markets, electronic and punch code lock boxes for easy access can be installed at your property. Agents will make appointments through a centralized showing service platform and come out to view based upon your confirmation. You’ll want to be absent during these showings for a variety of reasons. After the showings, your agent will attempt to get feedback from the buyer’s agent (and hopefully an offer, too!) and use that information to gauge any need for changes to the home, appearance, or marketing strategy.
If everything has been done correctly when it comes to the preparation and marketing of your home, you should expect to get an Offer to Purchase at some point after listing. In a hot seller’s market, you may even get multiple offers! Once you do, you’ll want to carefully consider the details of each offer such as the offer price, how much due diligence and earnest money is being offered, proposed closing date, pre-approval letter, etc. There are many things to consider and the highest price may not mean the best offer. Discuss the pros and cons carefully with your agent.
In most cases, you’ll find some of the terms in an offer agreeable, but others that you want to negotiate. By starting a negotiation, you’re effectively rejecting the initial offer and proposing a new offer of your own. If you and the buyers agree to all terms (often done verbally after the initial rejection), a new official offer can be drawn up, all parties will sign, and now you are officially Under Contract. Remember, try to separate your emotions from the business side of this process and not let it turn into a battle of wills. Shooting for a “good, fair, deal” and with a calm, collected approach will serve you well; you don’t want to look back in a month and wish you hadn’t held out over what now seems like a silly issue.
While having a contract on your home is a great start, the transaction isn’t over yet. The buyer will likely be getting inspections done (some call this the “second set of negotiations”), working to secure financing if they’re not paying cash, having their lender order the appraisal to determine how much they’re willing to lend, having their attorneys will be examining the title, etc. There are many steps after the contract negotiations that the can impact the sale of your home.
The final walk-through is typically the last step before closing and is often done the day before the closing is scheduled. In most cases, a final walk-through won’t be scheduled until after their due diligence period is over and all the issues of the deal hammered out. The buyer will understandably want to come through your home to make sure all agreed-upon repairs from inspections were made, no damage was done to home in the moving out process, and to simply have one last look. This can be both an exciting and nervous time for buyers! Even though you’ll be dealing with your own stresses, you’ll want to make this step as easy as possible for the buyer. Try and give the home a good cleaning, arrange to have your things moved out earlier in the day, and give them the space they need to process the purchase they’re making.
To close on the home, you’ll be signing paperwork via a closing attorney. In most cases, you’ll go to the attorney’s office where you’ll be guided through all the paperwork, usually in a different room or at a different time than the buyers themselves. In some situations, you may be able to sign ahead of time with no need to come to closing at all. Once all paperwork is signed, the attorney will arrange to have the new deed recorded as well as any other paperwork. At that point it’s official...you’ve sold your home! Congratulations!
Hi, I'm Chad Hendrix, owner of Hendrix Properties. Whether you're just browsing or seriously looking to move, I hope you'll feel free to reach out to me sooner rather than later. I'd love the opportunity to be your agent long before you actually need one. Call or text anytime you'd like at 704-737-4400 -Chad Hendrix